The LCBO's anti-glass crusade is all about optics, not facts
By David Menzies
More than 400 employees of the Owens-Illinois glass plant in Toronto received a shock on Tuesday when they discovered their factory is being tossed upon the scrap heap of obsolescence come September.
What killed the plant? A robust loonie? Skyrocketing energy costs? Nope. The silent assassin is none other than the Ontario government's liquor monopoly and its disingenuous pursuit of a bogus "green" strategy.
In a nutshell, the Liquor Control Board of Ontario (LCBO) now deems glass bottles to be environmentally-unfriendly. Waste is measured by weight in Ontario, and glass is heavy, so out with glass. As a result, the LCBO is actively strong-arming suppliers to opt for other forms of packaging. As Owen-Illinois CEO and chairman Albert Stroucken notes in a July 2, 2008 letter to Premier Dalton McGuinty, the LCBO has been "aggressively encouraging and in some cases effectively forcing our customers in Ontario and in other jurisdictions to switch from using glass packaging to so-called 'alternative' materials such as plastic and aseptic cartons."
Unfortunately for Owens-Illinois workers, the LCBO's anti-glass campaign is all about optics, not facts. The LCBO's recent self-congratulatory marketing push hailed its campaign as "Enviro Chic: The Evolution of Packaging." The liquor monopoly crowned itself a green champion thanks to a policy of "challenging" its suppliers to reduce packaging.