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Saturday, January 10, 2009

GOSH: GTA Dollar Stores to Offer Wines in Tetra Paks

TRAWNA - (GOSH Wine News Services) -- According to top investigative wine
reporter Brett Grimsby, the Ministry of Trade and Economic Development will
soon announce a new PPP co-operation for the Greater Toronto Area.

In conjunction with Dollerama stores, the LCBO, A Crown Corporation, will
lease the rights to sell modestly-priced wine at the larger, more urbane
Dollerama locations. The source for the wines will be China, with a 1%
addition of Canadian grape wine.

Grimsby interviewed sources who are familiar with the situation, and who
spoke to him on condition of anonymity because they were not authorized to
divulge details while they were very close to the centre of discussions and
while the matter under consideration had not yet been announced to the

Wine will be available in only in the 187mL tetra paks. This means no
deposit will be payable (and thus no refunds) and the price structure will
fit inside the "dollar" mandate of these non-premium markets.

In a statement from the Government of Ontario, A Have-Not Province, the LCBO
quality assurance labs, concerned about the possibility of foreign additives
such as melamine, will be conducting regularly unscheduled testing.

The rollout is scheduled for just before the Chinese New Year. Initially,
only one wine will be available: China Red.

More on this story as it develops.

Chimo! www.deantudor.com

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