TRAWNA – (GOSH Wine News Services) – GOSH Wine News Services has just learned that The Grate McGinty, Leader of the Province of Ontario, A Have-Not Province, will be making a major wine policy declaration later on Monday.
Top investigative wine reporter Brett Grimsby has been following this story for days now, and he files his report based on several interviews with Miffed Mole, the collective name for our sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, that specific timeline is not really known.
Miffed Mole said that the Leader had not been briefed on the wine policy and was unaware of its contents until the complaints began last week. Bureaucrats in the Ministry of Agriculture did not brief the Leader about the new wine policy. While he is not usually given details of wine policy changes, such a politically sensitive topic as CellaredinCanada™ should have been brought to his attention. "I think there was a little bit of failure in the system," Mole said.
Leader McGinty will announce that the policy needs a "serious rethink", and he will also say that government officials must listen to winemakers on such a sensitive topic that touches wine drinkers directly.
He will say: "For most wineries, it came out of nowhere. They are obviously not comfortable with the proposals we put forward."
The details on making CellaredinCanada™ wines are too slapdash, and will offend the sensibilities of the public. Once they learn what this wine is all about, they may never drink it again. Mention of the stretch water component has apparently been so distasteful to the focus groups that there have been complaints registered with the Ombudsman of Ontario.
The government could have calmly explained that they were just trying to ensure that drinkers had the right information before they became more involved with
For example, as McGinty will explain: what goes into CellaredinCanada™ wines beyond the reviled stretch water component? Is this water good enough to consume? Is it Canadian water, or is it too an imported beverage? Why do some wineries get to produce both CIC and VQA wines, while others can only produce VQA wines? Why is Freggie™ the leading (by sales) fruit-vegetable wine in
The government of
At the same time, on another policy matter, the LCBO has raised the listing submission fee to $1,500 (plus lab costs) per label submission.
More on this impending media announcement after it happens…
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