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TRAWNA – (GOSH Wine News Service) – After reports last week that the Association for CellaredinCanada™ Wines was poised to launch an all-wine 24-hours news channel aimed at Canadian wine lovers, the association said that they will "make an announcement in regard to new investment in Canadian wine media" in Toronto on Thursday morning, just before the Ontario Wine Awards luncheon and show.
GOSH's top investigative wine reporter Brett Grimsby has been following this story for days now, and he files his report based on several interviews with Miffed Mole, the collective name for our sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, that specific timeline is not really known.
What is known is this: the Association for CellaredinCanada™ Wines has apparently partnered with the Canadian Wine Hacks and Flacks Association in presenting complete public access to information about CellaredinCanada™ wines. The Hacks and Flacks group will be appearing nightly as pundits on the news network, squabbling about wines in general, and about CellaredinCanada™ wines in particular.
The Association is expected to invest roughly $100-million in the project over five years. It will be headed by the leaders of the Winery and Grower Allianz of Ontario. Provision will be made for those sister companies pioneering CellaredinCanada™ delivery in
Media hires will be announced next week once their new wine Code of Ethics and Conflict-of-Interest rules are in place. They are expected to be media heavyweights in the wine world, and competition will be fierce for the positions. Disgruntled hacks and flacks who do not get full-time paid jobs will be invited to join the evening fray. The fray is expected to have a series of panels tasting and arguing about wines such as VQA, CellaredinCanada™, low-cost imports, and even Freggie™, the all-fruit and vegetable wine.
GOSH has learned, alas, that fruit wines in
GOSH has also learned that the name of the channel will be "Foxy Wine News Network", based in Concord, ON…
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Posted By Dean Tudor to FauxVoix VinCuisine at 6/16/2010 01:22:00 PM
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