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Friday, September 18, 2009

GOSH: TIFF succeeds with new Cellared in Canada product labelled, uh, "Tiff"

TRAWNA – (GOSH Wine News Services) – In a stunning announcement from off the red carpet (and thereby lost to the broadcast media who hadn't a clue), the Toronto International Film Festival proclaimed a glowing success with its latest fundraiser.


That fundraiser was a "Cellared in Canada" wine brand fondly labelled "Tiff" in honour of the both the film festival and the recent acrimonious debate between the Association for Cellared in Canada Wines and the Canadian Cellared in Canada Wine Group – not to mention the growing resentment amongst other Ontario wine players (OVA, VQA, WCO).


One dollar from the sale of every carton of Tiff Cellared In Canada wine goes to support TIFF endeavours. Most of the imported wine used in the blend comes direct from the back lots of Hollywood or from surplus plantings of various celebrities and directors (Coppola, Fess Parker, Smothers, etc.). The wines were cuveed and the assemblage done at not-yet-dead-still-alive Michael Jackson's new King of Pop winery in Sudbury. He had used his influence in garnering the wines from his friends in the Hollywood industry.


Wine and film critics invited to the TIFF parties filled out comment cards, and noted that the red wines served at these functions tasted "unusual", "interesting", "berry palate", "light mouthfeel", "short finish", "typically Canadian", "acceptable", "gradevole" (said one Italian film critic)), "conventional", "correct", "decent", "convenable et quotidien" (said one French film critic), "everyday", "fair", "as expected", "familiar", "keeps to a middle ground", "generic", "crowd pleaser", "matter of fact wine", "honest", and "semplice" (said another Italian film critic).


The white wines were noted as "floral aromas", "no surprise", "innocuous", "legitimate wine", "mild", "modique" (said one French film critic), "natural", "positive", "nice", "quaffable", "proper", "more or less", "manages well-enough", "neat", "normal", "vinous", "no surprise here", "within bounds", "all-purpose", "useful", "obvious", "bien pensant" (according to one French film critic), "passable", "avoids excess", "small-framed", "pleasing", and "sottile" (said one Italian film critic).


Robert Parker Jr. and Jancis Robinson Sn. had been invited to share their comments. Parker called the wines straightforward, but with refinement, while Robinson characterized them as unpretentious and unspoiled, with an unvarying and uniform universal profile. Parker disagreed, saying that the wines were typical, traditional, tolerable, and quite telling in being true to their post-phylloxera roots. Robinson's rebuttal was, as usual, unspecified.


The counter-tasters from the Wine Bloggers of Canada called the wines subtle, propitious, somewhat real, a bit standard, satisfactorily regular, with Franco-Canadians adding "candide", "sodo", and "robuste".


Nevertheless, fine Canadian movies deserve fine Cellared in Canada wines supported by the Hollywood infusion.


More on TIFF and its wines as it happens…



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