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Wednesday, September 24, 2008

GOSHerald: Ontario wine at The Beer Store

TORONTO – (GOSH News Services) – Today, the Province of Ontario has introduced a Bill to consolidate the have-not portions of the Ontario wine industry.


A secret study was done a year ago to resolve access issues unique to the Wine Council of Ontario, the Wine Producers Association, Vintners Quality Alliance, Fruit Wines Ontario, and the newly formed Ontario Viniculture Association. An unnamed American wine business consultant was retained and his recommendations included easier availability to wine beverages.


The Province of Ontario has now acted on this. Beginning in December, just in time for the Christmas party period, all the non-listed (at the LCBO) 100% Ontario grape and fruit wines will be available at The Beer Store. Each winery will be allowed one product at each of the hundreds of stores, and the winery can change the product from beer store to beer store to better reflect its inventory position and local community drinking patterns.


"What better place to offer consumers a choice of Ontario wines than through The Beer Store?" said Premier Grate McGinty. "We already have a deposit system in place where consumers must bring back their empties to The Beer Store, so they know their way quite well. They'll be able to return bottles and buy new ones at the same outlet."


It is anticipated that revenue sharing and mark-ups with The Beer Store will actually lower costs and thus reduce overall retail prices. Harley Crusted, owner-winemaker of Pandemic Estates Winery, said "Wonderful..now I can buy that diamond necklace for my little dog, Princess". Small Chubby Wino of the OVA gleefully rubbed his hands at the news. "Now we got 'em"! he exclaimed. A tight-lipped senior official at the LCBO said, "No comment".
More as this topic develops...Your own comments, please?

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