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Wednesday, September 10, 2008

Wine Writer Vilifies VQA wines, causes much concern among colleagues...

A wine writer has inadvertently produced a Freudian slip, says another wine writer colleague who pointed out to me the following paragraph from an article:
 VQA stands for vintners' quality alliance. It also stands for wine that was grown in Ontario (BC as well) to very high standards. Vinification is also held to high standards. These wines pass both the "buy local" test and the terroir test. When I buy a VQA wine, I know what I'm getting. It won't be "Cellared in" or "Cellared by" or "Blended and bottled by". Were it allowed on the label, VQA wines might say "Made from grapes we planted ourselves; grew, tended and harvested ourselves; vilified, aged and bottled ourselves at our own winery." The back label might say "This wine expresses the unique qualities found only when these grapes are allowed to grow right here, in this soil."
Yes, said another wine colleague, "some should be vilified for sure!"
When asked to comment, the original writer blamed it all on spellcheck. Yeah, right.
He said: "Where would we be without spell checkers that take our odd, sometimes misspelled words and replaces them with more interesting ones? I think that to be technically correct, the vilification would take place after bottling rather than before."

I like "vilified" better, since sometimes VQA can stand for Very Questionable Assessment....
More on this story as it develops.

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