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Thursday, May 28, 2009

BREAKING NEWS: VANOC to go after "collectible" discontinued Cellared in Canada wines.

TRAWNA – (GOSH Wine News Services) – VANOC is continuing its assault against the widespread re-sale of high-in-demand Cellared in Canada wines bearing the Olympic logo.


Top wine investigative reporter Brett Grimsby has been on the scene for weeks now, and he files this story based on several interviews with Miffed Mole, the collective name for our sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, that specific timeline is not really known.


Grimsby reported: the Olympic officials are not pleased with the re-sale of "collectible" Cellared in Canada wines. They claim, now that the official Esprit VQA label bears the Olympic logo, that all previous non-VQA CIC wines should be trashed. Brights has complied, but of course the winery has no control over the vast re-sale market of quality and collectible wines.


Scalping of wines is not unheard of, and the underground economy of Cellared in Canada re-sales is thriving. Said an LCBO, A Crown Corporation of a Have-Not Province, official: "We wish we could get into some of the action. We knew this would happen as soon as the Olympic VQA wines came on-stream. But there was nothing we could do to prevent it, except our normal technique of delaying deliveries and payments."


VANOC feels that the whole scenario is "false, deceptive and misleading" and the re-sellers are "unjustly [enriching]" themselves at VANOC's expense. VANOC would not be eligible for the $1.25 contribution that should come whenever the Esprit CIC is sold and re-sold.


Grimsby further reported that all aggrieved parties felt that this scenario was just plain "scalping". Phone calls and emails for comment to Ticketmaster and Tickets Now have not been returned.


More on this story as it develops…


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