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Sunday, May 10, 2009

Olympic Winter Games to be used to promote Canadian wines, motion passed by House of Commons


TRAWNA – (GOSH Wine News Services) – In a stunning and rare move, a motion to use the Olympic Games to promote Canadian wines passed unanimously in the House of Commons on Friday.


The MPs had responded to last week's lopsided vote by the European Parliament to ban the import of vaunted Canadian Icewines in retaliation for the controversial annual seal hunt.


The motion calls for real grape skins from the great 2007 vintage to be part of the official wine labels pasted onto every bottle of Canadian wine. Such skins from the venerated "greatest vintage of the past two centuries" have been kept in cold storage, waiting for just such a moment.


The proposal was quickly terminated by the Canadian Olympic Committee (COC) which stated that the Olympics were not to be used as a platform for special causes. Besides, official wines have already been chosen as exclusive to the Games. These are the new Brights series of Esprit VQA to be launched in the new Olympic stores in British Columbia.


Said a spokesperson for the Canadian Olympic Committee, "We cannot have competition for our previously announced exclusive wines, even if they were CIC product at one time. Too many people have confused CIC wines with COC games. With the new VQA designation, there could be no confusion. COC bears no resemblance to VQA; VQA bears no resemblance to COC."


Rumours persist that CIC wines want to be in on the action, having lost out on the initial COC account. Apparently, they have put in a bid to paste 30% of one grape skin below the bottom line of the back label.


When questioned about the Canadian wines, the Canadian Opera Company (COC) said that, unlike the COC, they would be more than willing to accept promotion by the Canadian wine industry. A COC Board member who is familiar with the situation, and who spoke on condition of anonymity because he was not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public, said: "Canadian wines deserve to be praised, and we welcome the opportunity to be a part of any promotion that would enhance the financial situation of the COC. Besides, the entire Canadian wine industry plays out like a tragic opera."


While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, the specific timeline is not really known.


More on this lyrical story when the fat lady sings…Stay tuned…



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