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Thursday, June 25, 2009

GOSH: Launch of new Cellared In Canada wine for Canada Day


TRAWNA – (GOSH Wine News Servioes) – The GOSH Wine News Services has just learned of the upcoming launch of a new "Cellared in Canada" (CIC) wine product, apparently just in time for Canada Day.


Top wine investigative reporter Brett Grimsby has been on the scene of the secret-but-large winery for weeks now, and he files this story based on several interviews with Miffed Mole, the collective name for our sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, that specific timeline is not really known.


What we do know is that in a salute to the Canadian North, the new CIC wine (to be available in both TetraPak and PET bottles) will be known as NUNAVUT.


What could be more appropriate than to have a national rollout of a Cellared In Canada wine for July 1, guaranteed to be 30% Canadian? 


The marketing campaign, to be on billboards everywhere, is supposed to have a wench winking her eye (nudge-nudge, wink-wink) as in the old days of the revered 1950s Pilsener Ice campaign, and saying "I'll have Nunavut".


 More on this story as it unfolds by Canada Day….Stay tuned



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