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Wednesday, June 10, 2009

GOSH Shocker: LCBO to be New VANOC sponsor ?

TRAWNA – (GOSH Wine News Services) – With eight months until the Winter Games, VANOC has lacked a full roster of sponsors for the Winter Olympics. A large gap of some $35-million looms as the IOC tries to deliver on its promised roster of 11 global sponsors. It currently has just nine sponsors, but apparently there is a surprise backer waiting in the wings.


Top investigative wine reporter Brett Grimsby has been following this story for weeks now, and he files his story based on several interviews with Miffed Mole, the collective name for sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, that specific timeline is not really known.


Grimsby has all the details on this shocker: the new sponsor is the Liquor Control Board of Ontario, A Crown Corporation.


The LCBO has apparently been mulling over the situation for quite some time. Deeply placed sources say that the LCBO has always wanted to go "National", and that this might be its best chance.


One source said, "We do have a lot of inventory to move, and this'll be our golden opportunity. Our prices have consistently been below the BC Liquor Store prices – and they will continue to be low. At the same time, we'll be doing feelgood stuff by supporting the Olympics. Besides, it'll cover us should there be labour difficulties in Ontario."


Vincor, A Constellation Company, had no comment on the matter, except to say that its 100% VQA Esprit wine (to be sold at the Olympics) will now just be sourced from BC grapes only, shutting out Ontario grape growers. A spokesperson from the Government of Ontario, A Have Not Province, was not amused by either actions of the LCBO or Vincor. "This is all so petty", one deeply placed source said. "We don't need this grape hassle now that our summertime is fully occupied with the automotive sector and eHealth and. . ."


More on this story as it develops. . .


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