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Wednesday, June 30, 2010

Distinctly Canadian...


In the advertising insert of the LCBO promoting Canadian alcohol products (Sat. June 26, Globe, Star) for the Canada Day weekend, there is a series of "Distinctly Canadian..." wines.


One such wine is Sandhill Estate Vineyard Chardonnay VQA Okanagan, which comes from four vineyards. It is described thus: "And while the result is a blend bursting with aromas of tropical fruit, the crisp flavour is so distinctive it could only be Canadian."


Would anybody want to hazard a guess as to what constitutes a Canadian flavour?

And why it should be the same across Canada, and not just part of BC terroir - where the wine comes from? What was the PR writer thinking about?


Obvious candidates:  apple, pear, peach.


Less obvious:  sour, disagreeable, apologetic, whiney, modest, unassuming, self-effacing, not American, forgiving, mosaic, appreciative.


Chimo!  www.deantudor.com AND http://gothicepicures.blogspot.com


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