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$$$$$$$$$$$$$$$$$$$$$$$$$$$$SS "NO MATTER HOW CYNICAL I GET, I CAN NEVER KEEP UP" (Lily Tomlin)

******************************* WINNER OF THREE MAJOR SPIFFY AWARDS FOR WINE SATIRE !!

Sunday, April 1, 2012

April job offer at LCBO

TODAY is April 1, 2012 – also known as April Fool's Day, 2012. To me, it is the most sacred day of the year as it is the one day that I am TOTALLY serious…the rest of the year is a joke, fodder for FauxVoixVinCuisine.


Accordingly, I'd like to announce that I'll soon be getting a new job: Toronto Marketing Manager at the LCBO. They were "looking for a smart, creative and likeable superstar to join our marketing team. As a Marketing Manager, you will lead the strategic and creative development of in-store promotions and multi-media advertising designed to promote LCBO products, generate increased store traffic and sales, and deliver an engaging customer experience."


They like me for my "Superb verbal and written communication skills to effectively manage staff, direct agencies, designers, photographers and copy writers, and to deliver briefings and presentations." As well as my "Strong creative eye and the ability to produce beautifully designed and compelling communication pieces."


But first, I need to "Develop strategic marketing plans based on research and analysis, consumer insights, and trends that deliver measurable sales results and customer engagement."


With my contacts Brett Grimsby and Miffed Mole, I can "Plan, create and implement highly engaging promotions that highlight LCBO as a world-class retailer of beverage alcohol products, a destination for entertaining inspiration and a friendly and approachable source for product knowledge." I can also "Plan, develop and execute in-store POP, merchandising, brochures, free-standing inserts, ROP, radio, out-of-home, TV, and digital communications."


Once I start this job, I'll honourably resign as Treasurer and Member of the Wine Writers' Circle of Canada (conflict-of-interest by-laws), but, of course, after I transfer the several hundred thousand dollars in the Treasurer's account over to my offshore interests…


So:  there will be plenty of gravy available for my fellow WWCC cohorts and colleagues. I'll be calling on you to help supply me with ideas and copy, for which I will pay and for which you will receive credit. I'm looking forward to it all. And you know what? There's probably an app for this job…I'm just sayin'…


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